For many property management companies, time and knowledge are the biggest deterrents to an effective local listing management strategy.
There are over 50 prominent local websites. Even if you know where each local-based site is on the web--and most people don’t—it takes time to list your company on each one. Many property managers will start out with ambitious Internet listing plans, but the average management group is listed on less than 5 sites. Even when you’re reusing your marketing content, there is only so much time a successful business can spend on any one task.