There’s no sugar-coating the numbers: On average, 94 to 97 percent of digital leads do not convert to a lease.
And so it’s no surprise when property management companies end up spending $300-$500 for each lease they produce. Like all marketing, multiple exposures are critical. With most prospects searching 8-12 sites when looking for a place to rent, the opportunities are there. This search pattern also demonstrates why Craigslist ads are no longer sufficient to capture the prospects looking for a rental property in your area.