Pubmatic Data Shows Small Sites Command Higher Advertising Rates Than Large Sites

Interesting data but not surprising. We see this in the rental industry as well. Anytime a website is focused on a particular vertical or industry, they can demand higher advertising rates because those users are more qualified and more likely to convert.

The PubMatic AdPrice Index is a broad-based measure of ad network pricing information. It is based on anonymous data from over 3,000 publishers who work with PubMatic for ad network and layout optimization services.