Newspaper Circulation Falls another 2.6%

According to the Audit Bureau of Circulations, for the last 6 months, news paper circulation has fallen 2.6% nationally. Many large newspaper consortium’s and conglomerates are losing revenue month over month because advertisers are leaving print to go online and reach a larger more educated audience for a lower cost per lead.

The newspapers need to embrace the internet, open up to it, acquire internet based companies that will drive topline revenue and profit or they will die.

Everyone thought Rupert Murdoch was out of his mind when his “Old School” media company bought MySpace for $580 million in 2005. The MySpace revenue for 2007 is estimated to be close to $600 million. Who is crazy now?

Papers, follow this “Old School” media mogul. It will save you.