Multiple Online Ad Placements Convert Higher

A report from Atlas Institute’s “How Overlap Impacts Reach, Frequency and Conversions” states that

“Consumers reached across multiple publishers were twice as likely to convert as those reached only on a single publisher.“

Jed Flower , analyst, Atlas Institute States, “Overlap across publishers has tremendous implications for an ad campaign’s performance, marketers can no longer ignore the magnitude of reaching consumers across multiple sites.”