Founders of French Real Estate Site Launch into Sex

The founders of Seloger.com, a French real estate classifieds site has cashed out and are now reinvesting their dough into YesForLove, a new cosmetics brand that is dedicated to enhancing sex. They have raised 1.5 million Euros and are backed by 123venture.

Seems like these founders are gradually moving their way up Maslow’s hierarchy. First, our need for safety and a roof over our head, now love/belonging and our need for intimacy. Seems like their next logical step is to partner with Anthony Robbins to fulfill our need for Esteem. :)