Chris Anderson and the Long Tail

We talk about the long tail a lot. We owe it to Chris Anderson who was the brain behind making this phrase popular within the technology industry. Take a look at his video on the long tail below.

Chris Anderson (video), the editor of WIRED , explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous. To demonstrate this trajectory, Anderson explores the evolution of the DVD player as it passes through each of these four tipping points, then offers specific examples of current trends in technology — ranging from DNA sequencing to the hybrid — to illustrate each stage of the game.