Trulia, Sub Domains and The Washington Post

Trulia recently announced a deal with The Washington Post where Trulia will power their real estate section. In many cases, Trulia uses a sub domain to power a particular site. For example, the real estate section of American Towns, is powerd by Trulia. Trulia simply replicates the header and footer of a particular site and serves their property listings. (i.e americantowns.trulia.com). A sub domain is a different web address for the same domain. A few examples are mail.google.com, denver.craigslist.com, etc. 

Compete.com tracks domain and sub domain traffic. Below is a list of the top 17 Compete.com sub domains for Trulia.com.

The top trulia partners according to this list are:

AmericanTowns.com (7.1% of AmericanTowns traffic visited the real estate section)
TampaBay.com (.5% of TambaBay traffic visited the real estate section) - Newspaper Site
Zidaho.com (9.6% of Zidaho traffic visited the real estate section) 

The Washington Post deal should help increase Trulia traffic. But by how much?

According to Compete.com, total monthly unique visitors to the Washington Post is around 11 million. If we use the .5% estimated numbers of traffic going to the real estate section for a newspaper, (TampaBay.com above), Trulia could anticipate receiving another 55,000 unique visitors monthly. If we take the highend of total % traffic sent to the real estate section of 9.6%, (Zidaho.com), Trulia could potentially receive an increase of about 1 million additonal monthly uniques. 

If Trulia decides to implement a sub domain for the Washington Post, we should have a better idea of the percentage of total traffic that visit the real estate section for large newspaper sites.