Google Eye Tracking
December 13, 2007 – 3:55 pmThere are many research tools out there that can track eye movement on webpages. This data is extremely valuable to have because it allows marketers more insight into how their users are moving on their site. Where do their eyes go to? How do they read the page? This, in addition to site analytics can increase your page monetization and product sale dramatically. Let’s take for example a study done by Enquiro Research. They found that when people search on Google, a large percentage of the users start at the top left of the search results and tend to stay on the left side.
In this case, if you were Google, you know that you could make more money by having more sponsored results on the top of the page. If you are an advertiser of Google, you know that you can get many more clicks if you show up on the top of the page.
A related white paper was recently published entitled “Search Engine Results: 2010” by Enquiro Research. They used the eye tracking technology and feedback from top search engine executives to predict what Search engine results will look like in 2010.
I recommend reading this 62 page whitepapr if you are interested in search.
2 Responses to “Google Eye Tracking”
This is fascinating research. Pretty soon they might differentiate the eye movement patterns of seniors versus young people, or right-brained, versus left-brained readers. This way the location of information can be further customized to the reader.
Sandy
By Sandy Nelson Realtor - Olympia, WA on Dec 14, 2007
Thats interesting considering that Google puts their ads on the right side. I would tend to agree and I look at the left side more than the right.
By Jason Smith Iowa Homes, Acreages, Farms and Land on Dec 14, 2007