For those of you who don’t know the true roots of rent.com, below is a brief history of the company:
Scott Ingaham and Allan Hunter created Viva.com in 1999, which was a cost per lease business model with the $100 reward to renters. Initially, it was a platform where renters would log in, create a profile to describe exactly what they were looking for and return later to review live lease offers from landlords and property managers (similar to Lending Tree). The tagline was “rent pain free.”
In March of 2000, Viva.com raised $12.5 million. In November, they raised an additional $17.3 million led by the Apartment REIT Consortium. In October of 2001, Viva.com changed their name and Rent.com was officially launched. In 2005, Rent.com sold to eBay.com for $415 Million.
Now that you know the history, listen to these controversial radio advertisements from Viva.com that ran in 1999 (Hilarious):