Rent.com Releases Cost Per Lead Model
November 2, 2008 – 5:07 pmRent.com has released a cost per lead (CPL) model for properties with 49 units or less.
How does it work?
Properties with 1-49 units pay $15 per phone or email that is received.
Properties can set a “lead cap” for the maximum number of leads they want to receive in a 30 day period.
For those properties with 50 or more units, they have to use the cost per lease model and pay $389 per lease.
5 Responses to “Rent.com Releases Cost Per Lead Model”
Hey guys:
Doesn’t the cost per lead ‘cost’ vary per market?
LT
By Lisa Trosien on Nov 3, 2008
from what I can tell, it is not by market.
By Dan Daugherty on Nov 3, 2008
Dan, Hello
Interesting, why do you believe they are interested in smaller size properties, and isn’t a pay per lead a much harder sell than a pay per rental?
By Eric Brown on Nov 3, 2008
I think they are really trying hard to go after the single family home market.
By Dan Daugherty on Nov 3, 2008
I think its more of a conversion issue. With small properties, theres a much larger chance of them gaming the system because the person paying the fee is the one leasing the unit.
By brad on Nov 3, 2008