Local Online Advertising to Reach $2.9 Billion

From the recent eMarketer.com advertising report:

eMarketer projects that local online advertising spending In the US will reach $2.9 billion in 2007, only 13.4% of the total Internet market.

The sector is set to become a significant growth area for the maturing Internet ad space.
The promise of local online advertising, at this stage, is greater than the reality.

Several factors are set to accelerate growth of the market:

1. the wealth of small and mid-size companies potentially available as online advertisers
2. the increased use of local Internet sites and services by individuals, such as local search, and the development of local online ad networks connected with local media, such as newspapers.