How Many Rental Leads are Generated During Non-Business Hours?

At Rent Marketer, we collect a massive amount of data that helps us improve the efficiency of online rental advertising. One piece of data we recently collected was total leads that are generated after business hours? During our research, we found that 32.79% of phone and email leads come after the normal 8 - 5 business hours.  The graph is below: 

There is also a correlation between the amount of time it takes to get back to a potential resident and filling vacancies. In fact, a recent MIT study shows that the odds of contacting a lead in 5 minutes vs 30 minutes drops by a factor of 100. 

The longer you wait to return a call or email, the less likely you are to get in contact with that potential resident.The take-aways from this data are:

• You may be missing out on as much as 32% of the leads that occur after normal businss hours
• Answering the phone and responding to leads will dramatically increase your chances of closing the deal
• The second best thing from answering your phone is to return the phone call within 5 minutes after they leave a message. This is why the 24-hour call center has been so successful.