Demographics Prediction for Homes For Rent Search Queries

Microsoft has tool that predicts the demographics of an audience that is searching for a particular search term or searching on a particular site. Here are some numbers.

For people searching for “homes for rent”

65% are female

highest distribution of age group is 25 - 34 at close to 35% of all searchers for this term.

For people searching for “Apartments”

65% are female

highest distribution of age group is 18-24 at close to 40% of all searchers for this term