Apartments.com Launches MyMedia Center
July 27, 2009 – 5:44 pm
Apartments.com has launched a new service called MyMedia. MyMedia is an online marketing tool that allows apartment communities to manage leads and send targeted communications to rental prospects or current residents.
“We’re saving our customers valuable time and money,” said Kevin Doyle, senior vice president and general manager, Apartments.com. “MyMedia takes the work and expense out of the leasing office having to write, design and produce attractive marketing materials. Essentially, MyMedia does the heavy lifting by providing leasing offices with the marketing communications to quickly and professionally follow up with leads, increasing their ability to bring new renters in and establish stronger relationships with current residents.”
The Media Library features instant access to:
— Articles - Keep in touch with prospective renters and residents bysending them articles with leasing and living tips before, during andafter the move.
– Digital Brochures - Follow up with Internet, phone and walk-in leads,announce a new community feature or send a friendly reminder through eyecatching and professionally-designed digital brochures that can becustomized with photos, floorplans and community information to eachrental prospect and resident.
– Flyers - Send important information about the apartment community torental prospects and residents with flyers.
– Forms & Notices - Communicate with current residents with ease aboutimportant matters, upcoming events, policies and procedures.
– Newsletters - Create a sense of community and retain residents withnewsletters that provide valuable information and tips to make living atthe apartment community more enjoyable.
– Videos - Entertain and educate renter prospects and residents withprofessionally-produced videos that showcase the apartment community andimportant topics including moving, renters insurance and”petiquette” or proper pet behavior.
