Real Estate Outlook: 2007 - 2012

Borrell and Associates released their real estate outlook for 2007 - 2012.

While total ad spending on real estate has declined 3 percent this year, spending on the online segment has grown 25.8 percent, hitting $2.6 billion. We are projecting online real estate advertising to grow at a somewhat slower rate next year – 12.4 percent, while total real estate advertising continues to compress. In three years, agents and brokers will be spending more ad dollars with online media than with the newspaper….

…For newspapers, the situation is worse. We project that coming off last year’shigh of almost $5.2 billion in print advertising, there will be a 6.8 percent decline this year, almost the same again in 2008, followed by a stunning 16 percent fall in 2009 and 13 percent in 2010. By then, real estate marketers will be spending more on online media than on newspapers or local homes magazines.