sep MyNewPlace Rolls out Mobile Apartment Search

MyNewPlace Rolls out Mobile Apartment Search

May 6, 2009 – 3:44 pm

MyNewPlace recently rolled out apartment search for all mobile phones. The UI allows for:

  • Complete search functionality of properties based on location and amenities
  • Multimedia listing information with pricing, detailed descriptions and photos
  • Mapped property locations
  • Click-to-call functionality, allowing users to call a leasing office without dialing a number
  • “Up until now searching for an apartment meant being stuck in front of the computer,” said Mark Moran VP of Marketing at MyNewPlace. “Now with MyNewPlace for Mobile, consumers have all of the information they need to find a new apartment right in the palm of their hand.”

    mynewplace phone 

    I believe that the future of mobile applications will be web based. As it exists today, most web applications are downloaded to the phone. As is the case with applications for the iPhone, Gphone, etc. As mobile browsers become more robust, we will begin seeing many applications being used on the phone that do not need to be downloaded. MyNewPlace is one step closer to this reality.

    1. 11 Responses to “MyNewPlace Rolls out Mobile Apartment Search”

    2. As a developer of mobile applications, I certainly hope you\’re right about the future. Having to develop native apps for each mobile platform is a giant step backwards. The internet revolution happened in part because of the ease of development and delivery of new functionality that the web browser model (technically a \’thin client\’) affords.

      By Kent on May 6, 2009

    3. What a coincidence. We are just a few days off from launching our rentals search for, to include rentmarketer listings

      By on May 6, 2009

    4. I wish that people would stop flodding the market with awful rental sites such as the one above. There are more than enough of these already, its time to inovate in the industry.

      By Mike on May 6, 2009

    5. Hey Dan,

      Thanks for the write-up. The whole team worked really hard on getting the mobile site up and we are really happy with how it turned out.

      By Matt D on May 6, 2009

    6. I think MNP is right about the future of Mobile being web based. Most all of the RE apps out today are just copying their web functionality.

      To be honest I think the value of a RE mobile app is more for the press and noise it creates. How many people are going to use a mobile app to search for real estate? It’s like using a spoon instead of as shovel to dig a hole. I think taking everything and making a mobile version is a fad. It’s more of a “check the box” feature that everyone feels they need right now. X has a mobile app, so we need a mobile app.

      That being said, Zillows app is nice because it serves a mobile purpose. Finding out how much it cost to buy a place right where your standing.

      By Bob on May 7, 2009

    7. Matt,

      How hard was it to create the app? I am thinking of creating one, but not to list rentals but to do something a bit different on my rentals sites.

      By Dave Dugdale on May 7, 2009

    8. It worked really well for Apartment Guide who actually wrote a native iPhone app. Their app got featured on the iPhone commercials, and I suspect they didn’t spend a dime.

      By John X on May 7, 2009

    9. Matt, are you guys considering an iPhone native app? Also, why did you decide to do a mobile app in the first place? You said it took hard work from a lot of people, how was this project deemed more important then adding main features to the site?

      By Christy Brinkley on May 7, 2009

    10. @Matt D - Congrats on the launch and the effective way you’ve presented a unique experience to iPhone web users.

      @Bob - I have to respectfully disagree with you on native apps. Some may simply be maximizing the current PR value of such apps, but it\’s clear that native apps currently offer unique benefits that web-only apps can\’t easily replicate. The most critical, as you allude to in the Zillow app, is leveraging current location, which is quite common in all current RE apps (Trulia had theirs long before Zillow and John X references the AG app). Native apps can also be configured to deliver certain functionality in an offline state, etc. that web-based apps can\’t do well today. I would agree that delivering elegant web-based mobile experiences are critical (we\’ve had ours available for 18 months), but don\’t dismiss the current power of native apps. I won\’t try and prognosticate on their future, but it\’s safe to say they are a necessary tool in the tool set today.

      By Tim Grace on May 7, 2009

    11. @Dan - Thanks for the pointer.

      @Matt D - Great App. MyNewPlace seems really social media savvy. Facebook Connect, then Twitter, and now IPhone App.

      @Mike: At Cazoodle Apartment Search, we are trying something different—organically crawling listings from everywhere on the Web. See if it meets your criteria of innovation.

      By Govind Kabra on May 8, 2009

    12. It was like creating a miniature exact replica of St. Peter\’s Basilica.

      More info here:

      So the mobile site does two things: allows users to get AND refer to information on the go. (mobile users are quick to pull out their phones when something piques their interest while they are on the street as well as a personal storage device for vital information)

      for apartment searches, a user can easily view information on an apartment that he or she sees while out driving around while doing errands or commuting.

      OR, a renter can use our website as a place to store all the information about apartments they are interested in looking at, enabling a renter to rely on their mobile phone for such information as addresses, directions and phone number.

      By Matt D on May 29, 2009

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