The Internet Is Becoming more Vertical - The Rental Market

A great blog article written by Cory Treffiletti of online spin talks about how advertising is becoming much more vertical to reach the long tail of users.  Advertising platforms are becoming the #1 destination to reach a more targeted audience.

“All of these models signal the shift away from large aggregate audiences towards the development of solutions to reach the long tail and provide advertisers with the ability to go deeper into the lives of their audience.”

“These long-tail vertical networks provide access to a targeted audience at a lower cost, in a way that is attractive to advertisers.”

Rent Marketer and Apartment Marketer are great examples of vertical distribution platforms that provide advertisers the tools and services necessary to reach a targeted audience of users searching for rental properties. This is truly the longtail of rental advertising.