The Internet Is Becoming more Vertical - The Rental Market
April 12, 2008 – 4:24 pmA great blog article written by Cory Treffiletti of online spin talks about how advertising is becoming much more vertical to reach the long tail of users. Advertising platforms are becoming the #1 destination to reach a more targeted audience.
“All of these models signal the shift away from large aggregate audiences towards the development of solutions to reach the long tail and provide advertisers with the ability to go deeper into the lives of their audience.”
“These long-tail vertical networks provide access to a targeted audience at a lower cost, in a way that is attractive to advertisers.”
Rent Marketer and Apartment Marketer are great examples of vertical distribution platforms that provide advertisers the tools and services necessary to reach a targeted audience of users searching for rental properties. This is truly the longtail of rental advertising.
One Response to “The Internet Is Becoming more Vertical - The Rental Market”
The present market situation today is interesting, over the last 5-10 years property prices have risen dramatically in the UK, the rise has slowed but continues. While rentals have historically benefited from a slowdown on the sales side, they too are showing signs of softening, and apartment hunters are looking for bargains. The rental market has definitely picked up in recent weeks compared to the early months of the year. Part of the recovery is due to recent college graduates coming to the New York market and landlords offering concessions such as one month’s free rent.
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Lonet
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By Lonet on Nov 7, 2008