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Archive for the ‘Search Engines’ Category

What did Google Look Like Back in the Day?

Friday, September 5th, 2008

Google recently had its 10th year anniversary. During that time, Google hasn't changed much. Below is what Google looked like in 1998.   

Google. Fix Your Real Estate Rental Search.

Monday, August 25th, 2008

Why is Google Base not picking up much traction in the real estate sector? Because of the user experience like this. Search for "Houses for Rent" in Google: Google says they have 645,673 houses for rent in their google base database. Click on it. Do you see any rentals? Not a very good ...

Insights for Rental Search

Wednesday, August 6th, 2008

Google just released Google Insights for Search and it allows users to compare search volume patterns across specific regions, categories, and time frames. I compared Apartments for Rent and Houses for rent and here is what I found: There is a cyclical nature to rental search. Florida has the highest concentration of renters ...

Oh Those Creative Googlers - Will You Marry Me?

Tuesday, August 5th, 2008

 1642 Charleston Way, Mt View, California - Google HQs View Larger Map

Cuil.com - Houses for rent in Denver - No Results

Monday, July 28th, 2008

Cuil.com, pronounced "cool", is a new search engine started by a couple of Ex-Googlers, says they are the world's largest search engine in terms of pages crawled (120 billion web pages). The relevancy factor is quite not there yet but considering this is a day old search engine they have a ...

Summize Acquired by Twitter for $15 million in Cash and Stock

Tuesday, July 15th, 2008

Summize, the twitter search engine we recently wrote about was acquired by Twitter for $15 million in cash and stock. Summize raised $750,000 in June 07 and has been on a rocket ship trajectory ever since. It is rumored that summize was trying to outsource their twitter search to a large ...

Microsoft Classifieds Shutting Down

Monday, June 9th, 2008

Microsoft has decided to shut down the not so popular classifieds site expo.live.com. Microsoft launched expo.live.com about 2 years ago to compete with Craigslist and Kijiji.com. From the site: Windows Live Expo will discontinue service on 31 July 2008. In preparation, the following features are no longer available: Create a new account. Post a ...

Trulia Valued at $150 - $200 Million

Wednesday, May 7th, 2008

AltSearchEngines has written a post on potential acquisitions for Microsoft. One of these potential acquisitions is Trulia.com.  Sramana Mitra, the author of this post values Trulia at  $150 - $200 million. Trulia: Real Estate search engine Trulia can be a good trunk to build Microsoft a strong presence in the Real ...

Successful Rental Marketing Tips for Google Adwords

Saturday, April 12th, 2008

I wanted to share some secrets and marketing techniques for Google Adwords. These tips are meant for the moderate to expert adwords user. If you apply these techniques to your ad campaigns, you will see a dramatic increase in CTR (Click Through Rates) and Conversions. Which means more sales and leads. There ...

Giving up Personal Information for A Better Rental Search Experience

Saturday, April 12th, 2008

While I was at Google, Larry and Sergey used to always say that out of 10, Google search is a 1. Even though Google is the #1 search engine on earth, there is still so much it can do to improve. From the FT: Eric Schmidt, Google's chief executive, said gathering more ...

Search for Foreclosures with ForeclosureRadar.com

Thursday, April 10th, 2008

If you are looking for foreclosures in California and don't know where to start, check out this foreclosure search engine called foreclosureradar.com. This site is super easy to use and if you are a real estate investor can allow you to: Search thousands of new properties entering the foreclosure process Actively track ...

SearchMe - Visual Search

Friday, March 21st, 2008

Wow! [youtube]BZSpjXEvy1I[/youtube]

IceRocket - Track Your Rental Blog

Sunday, March 16th, 2008

IceRocket, the blog search site that has financial backing from Mark Cuban, the billionaire owner of the Dallas Mavericks and writer of Blog Maverick, has one of the best blog search experiences I have seen. I like it better than Google Blog Search and Technorati. If you own a rental blog ...

Edgeio.com is now a Cape Town Rental Page

Tuesday, March 11th, 2008

Edgeio.com, the site that was once the edge for classifieds distribution and then fell off the edge of the internet, is now a one page site that offers a few Cape Town rentals. In February, edgeio sold their assets to Looksmart and Vast.com. I am assuming both Looksmart and Vast didn't ...

Homes For Rent Google Arbitrage

Wednesday, March 5th, 2008

In the past, domain purchasing companies would buy a domain like homesforrent.com and serve content related ads. These sites have served a purpose by redirecting people to hopefully a legitimate site for rentals. Google even encourages serving ads on parked pages to drive more clicks and users to their final ...

Google Executive Leaves Google For Facebook

Tuesday, March 4th, 2008

Friend Sheryl Sandberg who was VP of Operations and Sales at Google and who started the Google Adwords program, has left Google to be the COO of FaceBook. From the New York Times: ...Ms Sandberg said in an interview that Facebook's challenges of expanding its operations, revenue and international reach "are ones ...

Google’s Secret Sauce Revealed

Tuesday, February 26th, 2008

Just like Coke protects its secret formula, Google does the same when it comes to Google's algorithm. While I was at Google, they took every measure to protect secrets from entering or leaving the company. After all, another search engine is just one click away. Hal Varian, Google's chief economist, was ...

Google Maps Street View / Virtual Tour for Rentals

Monday, January 28th, 2008

Oh the day this becomes a reality. Imagine, Google starts paying college kids to take photos of neighborhoods, and if you want inside your home. [youtube]fPgV6-gnQaE[/youtube] From Bloodhound.

Vast buys Edgeio’s (ARES)

Friday, January 11th, 2008

We wrote about Edgeio selling their assets here and here.  The final auction of their Adaptive Real Estate Services (ARES) was purchased by Vast, the vertical search engine that will most likely integrate these MLS feeds into their real estate search. The final price was not disclosed but most likely was ...

Ask.com Marketing

Monday, December 31st, 2007

Ask.com is known for trying to take a different path than other search engines when it comes to UI design and marketing. They have launched a 3d search experience and are experimenting with different home page designs for holidays. The latest awful homepage design is below. I can't even read ...

Google Eye Tracking

Thursday, December 13th, 2007

There are many research tools out there that can track eye movement on webpages. This data is extremely valuable to have because it allows marketers more insight into how their users are moving on their site. Where do their eyes go to? How do they read the page? This, in ...