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Archive for the ‘Rental Marketing’ Category
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LevelOne Study - Social Media Does Not Work for Rental Leads
Wednesday, June 3rd, 2009LevelOne recently did a study on the impact of social media and lead generation for the rental space. Methodology:LevelOne reviewed all properties within their data base that had a unique email and toll free number applied to Twitter, Facebook and YouTube. Guest Cards appointed to these sources were compared to all other ...
How Many Rental Leads are Generated During Non-Business Hours?
Tuesday, May 19th, 2009At Rent Marketer, we collect a massive amount of data that helps us improve the efficiency of online rental advertising. One piece of data we recently collected was total leads that are generated after business hours? During our research, we found that 32.79% of phone and email leads come after the ...
What is your CPL?
Thursday, January 29th, 2009If you are a marketing professional for the multi-family industry, you may know what your ideal Cost Per Lead (CPL) should be in order for your marketing dollars to be successful.A monthly CPL is calculated by taking the amount of marketing dollars you are spending per month for a community ...
Rent Marketer now Posts to Rentals.com, RentalHouses.com + 80 Additional Sites
Wednesday, November 12th, 2008Rent Marketer, an online rental advertising network, (which owns and operates rentBits.com and ApartmentMarketer) has announced a new partnership with Rentals.com and RentalHouses.com. Rent Marketer will distribute rental listings to Rentals.com, RentalHouses.com and 80 other online rental and classifieds sites. Rent Marketer works with property managers, real estate investors and real estate agents and ...
Rental Advertising Business Models that Work
Sunday, November 9th, 2008A while ago I did an interview with Dave at RentVine. In this interview I talk about my thoughts on what rental advertising models are used in the rental space and which ones work the best for single family homes and multi-housing.We use the subscription model for RentMarketer.com and the Cost Per Lead ...
Rent Marketer, Inc. is Hiring
Monday, August 4th, 2008At Rent Marketer, Inc, we are always looking for bright, hard working individuals who shine in a team environment. We are looking to fill the below positions for our sites rentmarketer.com, apartmentmarketer.com and rentbits.com. We have free sodas, chair massages, and snack goodies any time you want them. After all, we ...
New Rent Marketer Redesign Launching Soon
Wednesday, March 5th, 2008It will be 2 years since we launched Rent Marketer to the public and for the last two years we have been busy building the best rental distribution technology and platform in the world. As with anything, a new look and feel is always a good thing when it adds value ...
Fragmentation of the Rental Market and Rental Advertising
Saturday, March 1st, 2008The rental advertising market for both single family homes and apartments is extremely fragmented. Renters have numerous rental sites to choose from. In many cases, a renter looking for a home or apartment goes to many sites to find what they are looking for. Google currently has about 70% market share ...
2008 Vertical Marketing and the Long Tail
Tuesday, February 26th, 2008Avenue A Razorfish released their 2008 Digital Outlook report. Guy Kawasaki first released this on his blog. The report is long but very informative. One finding relevant to the real estate readers is that vertical search engines and vertical content properties are the biggest beneficiaries of the marketing spend. Verticals grew ...
10 Elements Every Rental Housing ad Should Have
Sunday, February 24th, 2008A clear headline. – Each site allows for a headline. It is best to not use the address in the headline but rather phrases like Townhome For Rent in Denver – Granite Countertops or Three Bedroom Home For Rent in Atlanta. A detailed Description – 1 bd 2 bth, fireplace is ...
Lisa Trosien - Apartment Marketing Expert
Wednesday, February 20th, 2008The rental industry needs more Lisa Trosien's. Lisa Trosien, the owner of ApartmentExpert and is part of the Apartment Marketing All-Stars, offers Multi-Family training and consulting. Lisa also writes on the Apartment Marketing Blog and offers great advice for property managers. I wish the single family home market had a Lisa ...
Top Posts for 2007
Wednesday, January 30th, 2008I know I am 30 days late on this but now that this blog has quite a few readers I wanted to add the most popular posts for 2007 based on page views. 7 Business Tips Learned from Poker 20 Ways to Rent out Your Home Faster 10 Rules to Succeed in Business ...
Real Estate Advertising Outlook - 2007 - 2012
Tuesday, January 1st, 2008Within the next 24 months, 2 million adjustable rate mortgages are due to be repriced. It is estimated that 25% of these mortgages will go into default. How will this affect real estate advertising? Borrell and Associates has released their 2007 - 2012 outlook on real estate. Total ad spending on ...
********SCREAMING IN YOUR MARKETING MESSAGE************
Monday, December 24th, 2007I just got done reading the Saturday paper and I noticed an ad that was screaming at me. ****BECOME RICH IN REAL ESTATE WITH LITTLE EFFORT ********* This screaming message is very typical in real estate investing marketing and I believe cheapens the message and company marketing this message. I notice some ...
Local Online Advertising to Reach $2.9 Billion
Friday, November 23rd, 2007From the recent eMarketer.com advertising report: eMarketer projects that local online advertising spending In the US will reach $2.9 billion in 2007, only 13.4% of the total Internet market. The sector is set to become a significant growth area for the maturing Internet ad space. ...
Internet Advertising Revenues Surpass $5.2 Billion
Wednesday, November 14th, 2007The Interactive Advertising Bureau (IAB) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. This is expected to reach $42 billion by 2011.
It’s Not Outsourcing, It’s the Banks Stupid
Sunday, November 4th, 2007I have been reading a lot lately around the blogosphere that one of the reasons for so many foreclosures is that the U.S is outsourcing too many jobs abroad, which they say means people are losing their jobs and have to foreclose on their homes. Although this may be a ...
20 Ways to Rent Out Your Home Faster
Friday, September 28th, 2007While running a successful rental marketing company and renting out my numerous rental properties. I have picked up a few tricks along the way. Below are 20 ways you can rent out your home faster (There are plenty more ideas and if you have some please comment and I can add ...
