Archive for the ‘Rental Marketing’ Category
Wednesday, March 5th, 2008
It will be 2 years since we launched Rent Marketer to the public and for the last two years we have been busy building the best rental distribution technology and platform in the world.
As with anything, a new look and feel is always a good thing when it adds value ...
Posted in Rent Marketer, Rental Marketing | 2 Comments »
Saturday, March 1st, 2008
The rental advertising market for both single family homes and apartments is extremely fragmented. Renters have numerous rental sites to choose from. In many cases, a renter looking for a home or apartment goes to many sites to find what they are looking for.
Google currently has about 70% market share ...
Posted in Rental Advertising, Rental Marketing | 4 Comments »
Tuesday, February 26th, 2008
Avenue A Razorfish released their 2008 Digital Outlook report. Guy Kawasaki first released this on his blog.
The report is long but very informative. One finding relevant to the real estate readers is that vertical search engines and vertical content properties are the biggest beneficiaries of the marketing spend. Verticals grew ...
Posted in Apartment Marketer, Rent Marketer, Rental Advertising, Rental Marketing | 3 Comments »
Sunday, February 24th, 2008
A clear headline. – Each site allows for a headline. It is best to not use the address in the headline but rather phrases like Townhome For Rent in Denver – Granite Countertops or Three Bedroom Home For Rent in Atlanta.
A detailed Description – 1 bd 2 bth, fireplace is ...
Posted in Rental Advertising, Rental Marketing | 2 Comments »
Wednesday, February 20th, 2008
The rental industry needs more Lisa Trosien's. Lisa Trosien, the owner of ApartmentExpert and is part of the Apartment Marketing All-Stars, offers Multi-Family training and consulting. Lisa also writes on the Apartment Marketing Blog and offers great advice for property managers.
I wish the single family home market had a Lisa ...
Posted in Apartment Marketer, Rental Advertising, Rental Marketing | 1 Comment »
Wednesday, January 30th, 2008
I know I am 30 days late on this but now that this blog has quite a few readers I wanted to add the most popular posts for 2007 based on page views.
7 Business Tips Learned from Poker
20 Ways to Rent out Your Home Faster
10 Rules to Succeed in Business ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Tuesday, January 1st, 2008
Within the next 24 months, 2 million adjustable rate mortgages are due to be repriced. It is estimated that 25% of these mortgages will go into default. How will this affect real estate advertising?
Borrell and Associates has released their 2007 - 2012 outlook on real estate.
Total ad spending on ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Monday, December 24th, 2007
I just got done reading the Saturday paper and I noticed an ad that was screaming at me.
****BECOME RICH IN REAL ESTATE WITH LITTLE EFFORT *********
This screaming message is very typical in real estate investing marketing and I believe cheapens the message and company marketing this message. I notice some ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Friday, November 23rd, 2007
From the recent eMarketer.com advertising report:
eMarketer projects that local online advertising spending In the US will reach $2.9 billion in 2007, only 13.4% of the total Internet market.
The sector is set to become a significant growth area for the maturing Internet ad space. ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Wednesday, November 14th, 2007
The Interactive Advertising Bureau (IAB) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. This is expected to reach $42 billion by 2011.
Posted in Rental Advertising, Rental Marketing | No Comments »
Sunday, November 4th, 2007
I have been reading a lot lately around the blogosphere that one of the reasons for so many foreclosures is that the U.S is outsourcing too many jobs abroad, which they say means people are losing their jobs and have to foreclose on their homes. Although this may be a ...
Posted in Rental Marketing | No Comments »
Friday, September 28th, 2007
While running a successful rental marketing company and renting out my numerous rental properties. I have picked up a few tricks along the way.
Below are 20 ways you can rent out your home faster (There are plenty more ideas and if you have some please comment and I can add ...
Posted in Rental Marketing | 3 Comments »
