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Archive for the ‘Rental Market’ Category

National Rent Continues to Fall

Wednesday, November 18th, 2009

Nationally, apartment rental rates are falling. According to the Wall Street Journal, many property owners are offering incentives for residents to stay put.Amid the jobless recovery, some landlords are showering flat-screen TVs, cash, rent cuts and other incentives on tenants to encourage them to renew their apartment leases and thus avoid the expense ...

RealPage Acquires Propertyware

Wednesday, November 18th, 2009

While at the NARPM convention in Orlando a few weeks ago, Real Page acquired PropertyWare, a property management solution for single family homes and small apartment communities.“This acquisition will enable managers of single family rentals and smaller apartment communities that are centrally managed, to leverage the infrastructure, controls, financial backing, and integrated services ...

Tenant flash cards: Renters’ rights made fun!

Monday, November 16th, 2009

After renting five apartments in New York City, Candy realized she was still unfamiliar with her rights. What is my landlord required to repair? How does subletting work? When can my landlord enter my apartment? Her friends and acquaintaces also had problems with slumlords and, even worse, eviction.Thanks to a generous grant from ...

Landlords Decreasing Rent Prices Across the Nation

Friday, November 6th, 2009

Yesterday’s blog concerning renovation negotiations with landlords could not have come at a better time. A few days ago the National Association of Independent Landlords published survey results on landlord’s current behavior with rent prices and their willingness to accommodate tenant’s financial needs. With an overwhelming 69% of independent landlords willing to reduce rent, ...

Renting and Renovating, All For The Cost Of Rent

Thursday, November 5th, 2009

Anyone who has been through the rental-search process has seen the worn down apartments, which may have met the desired location and price point, but essentially did not make the cut. The scratched walls, stained floors, and water stains are hard to settle for and therefore the search continues. ...

Property Management Published Book - The 9 Laws of Success

Monday, November 2nd, 2009

We recently participated in the NARPM convention that was held in Orlando, Fl. Every year, over 400 property managers from all over the US come together to share ideas, meet with vendors and receive credits for classes.  This was Rent Marketer's 4th National NARPM convention. Every year, vendors give away prizes, ...

Place your Rental Listings on a Map

Wednesday, September 23rd, 2009

Rent Marketer has partnered with PickRent to offer Rent Marketer customers the ability to put a map of their listings on their blog or website for free.Here is how it works: If you are a Rent Marketer customer, go to this link. Enter your Rent Marketer "Lead Contact Name" - i.e (Betty) or (Wendy Frenzel) Customize your ...

Advertising Spend by Media

Wednesday, September 9th, 2009

Ouch. - From BattelleMedia.

Predicting the Future of Rental Leads

Wednesday, September 9th, 2009

Data from the past, can help us predict the future. This is exactly what the new Google Rental Index and Insights for Rental search offers. The Google Rental Index tracks queries related to "apartments, rentals, for rent, rent".Below is a graph of historical rental data for the last 4 years.Every year, starting in late July and ...

Todd Tyrrell Dunking - US Basketball Team

Wednesday, August 12th, 2009

Our very own Todd Tyrrell was recently in Israel representing the United States basketball team for the over 35 age bracket. The US Team took the silver medal in a very close game against Israel in the finals. Todd said he could dunk and here is proof:[youtube]5RHbu83qFws[/youtube]

Apartments.com Launches MyMedia Center

Monday, July 27th, 2009

Apartments.com has launched a new service called MyMedia. MyMedia is an online marketing tool that allows apartment communities to manage leads and send targeted communications to rental prospects or current residents. "We're saving our customers valuable time and money," said Kevin Doyle, senior vice president and general manager, Apartments.com. "MyMedia takes the ...

More ‘Fees’ - The Property Manager Per Unit Tax

Wednesday, July 8th, 2009

I ran across an article today in the Colorado Springs Gazette entitled, "A 'fee' on renters," In it, it explains how Colorado Springs law enforcement has proposed a bill that would penalize owners of rental properties with a new 'fee' that could be passed along to renters."The fee, of course, ...

Excellent Apartment Discussions via Twitter

Friday, June 19th, 2009

Twitter can be used as a wonderful learning tool if you participate in the right # (Hashtag Groups). For example, Lisa Trosien (@lisatrosien) puts on an Apartment Forum every Friday with the Hashtag #AptChat.She starts off the discussion with a question.For Example:and then leads to other questions.If you are interested in this ...

Apartments.com Study - 90% of Renters Search Across Multiple Sites

Monday, June 15th, 2009

Earlier this year, Apartments.com conducted a national survey to more than 1,600 renters on their 2009 moving plans. One of the findings of this survey showed that about 90% of renters surveyed said they will search multiple apartment websites for their next apartment.The online rental industry will continue to become more fragmented. ...

4 Reasons Why Rental and Occupancy Rates are Down

Tuesday, February 24th, 2009

I just got back from a short trip to California, spending time with my family at Disney Land. My parents told me they are currently looking for investment property in Simi Valley and have put 3 bids on pre-foreclosed and foreclosed homes. Each time, their bid was beaten by multiple bidders.The good ...

Oodle Raises $5.6 Million More

Tuesday, February 10th, 2009

  Oodle, the classifieds search engine has raised another $5.6 million bringing the total investment to $21.6 million. In November, Oodle laid off 20% of their employees.According to Compete, Oodle has been growing at a rapid pace for the last couple of months. Much of this traffic is from major partnerships with ...

Nationwide Decline in Rents

Monday, February 9th, 2009

Realfacts recently released their Q408 assessment of the rental market. I believe much of their data is based on Apartments and not single family homes. "Renters looking for an apartment at the beginning of 2009 will have more choice and be able to get a better value for their rent money. A ...

Apartments.com Acquires ApartmentHomeLiving

Monday, February 2nd, 2009

Apartments.com has acquired Apartment Home Living, a social media apartment website for apartment searchers for an undisclosed amount. Apartment Home Living has been seeing some good traffic increase over the past couple of months:Last year, Apartment Home Living signed an exclusive deal to have Apartments.com power their search results. 

Top 10 Cities with the Highest Rental Rate Decline

Friday, January 23rd, 2009

A recent article by Business Week talked about how the economic crises has opened up opportunites for tenants looking to negotiate their rent. ...

Top Rental Cities in rentBits

Monday, January 5th, 2009

rentBits, our free national rental search engine, has been growing in both terms of traffic and listings each month. Using Google's new advanced segments reporting within Google Analytics, we find some interesting data.  Below is a breakout of the top States and Cities rentBits performs the best in:    California   11.91% ...

Search-based Keyword Tool for Real Estate

Sunday, January 4th, 2009

Google just released a search-based keyword tool for all categories. It analyzes your URL, or your competitors URL and offers keyword and URL suggestions.Here is an example of how the tool works.Step 1: Enter a URL into the search boxStep 2: View Keywords or Sign in to view allYou can view keywords ...

LocalMatters Pulls its IPO

Friday, November 14th, 2008

LocalMatters, a Denver based company that offers technology to businesses in the local market, has pulled their IPO. They originally submitted IPO papers in 2006 and hoped to raise up to $46 million. From their prospectus, they generated $8.4M in revenue in 2005 but had a net loss of $18.5M.  According to ...

Oodle Lays of 20% of it Workforce

Friday, November 14th, 2008

 Oodle, the classifieds search engine has layed off 10 people which represent 20% of its workforce. Oodle has raised $16 million over the last 2 years and has signed some great partnerships including MySpace, Military.com, Wal-Mart and more. 

ForSaleByOwner Now Disributes to Realtor.com

Friday, November 14th, 2008

Realtor.com, the largest real estate search site on the net has never served For Sale By Owner Listings. This week, ForSaleByOwner.com announced they will now be distributing properties to Realtor.com. “The DOJ-NAR settlement benefited consumers by giving them access to Realtor.com without the expensive cost of a commission fee,” said Greg ...

What is an Online Rental Lead and Tips to Convert Them

Monday, October 13th, 2008

There seems to be some confusion within the rental advertising space on what an online rental lead actually is. A lead is NOT: When someone views your ad When someone clicks on your ad When someone clicks on your ad map When someone prints out a flyer When someone forwards your adA lead IS: When a potential ...

RentVine Working on Neighborhood Profile Videos

Monday, September 22nd, 2008

Dave Dugdale of RentVine is working with property managers and setting up Neighborhood profile videos for their home page for free. What are Neighborhood Profile Videos? RentVine will shoot the property manager town in HD.  Set everything up and generate code for the property manager to add to their home page. Below is ...

Can Twitter be a Practical tool for Apartment Communities?

Saturday, September 13th, 2008

Twitter as it exists today is not a very practical application for apartment communities. It needs to allow users to communicate with a "family" of users. For example, everyone within the apt. community that has opted in. Yammer, a twitter like application for businesses is trying to solve a similar problem ...

Rent Marketer Foosball Champs

Thursday, August 28th, 2008

At Rent Marketer we understand the importance of having fun. We recently received a Foosball table and we are all getting pretty good at it. On days when we are not getting massages from our massage therapist, eating pizza or having happy hour, we concentrate on playing a great game of ...

Digg Like Real Estate News Site Launches

Wednesday, August 27th, 2008

 Bumpre, a Digg like real estate news site that allows visitors to vote for the best news stories has launched. Bumpre allows anyone to submit a real estate story and if the story is good, users can vote for the article. The article or story with the most votes gets ...

TripAdvisor Now Getting into Vacation-Home Reviews

Wednesday, August 20th, 2008

Since yesterday, another large site is getting into the vacation rental market. This time it is TripAdvisor which is owned by Expedia.com. TripAdvisor has announced a majority investment in vacation property review site FlipKey.com.  TripAdvisor plans to include FlipKey reviews on its site. "Vacation rentals is the hot emerging category in ...