Archive for the ‘Rental Advertising’ Category
Friday, August 7th, 2009
AOL is going through a complete transformation. Their new CEO, Tim Armstrong, a friend and Ex-VP of Sales for Google is focusing on 5 areas for the new AOL. They are: Content Advertising Local and Mapping Communications AOL VenturesAs it relates to content, AOL recently launched a new rental site called RentedSpaces. RentedSpaces offers content, listings ...
Posted in Rental Advertising | 5 Comments »
Thursday, January 29th, 2009
If you are a marketing professional for the multi-family industry, you may know what your ideal Cost Per Lead (CPL) should be in order for your marketing dollars to be successful.A monthly CPL is calculated by taking the amount of marketing dollars you are spending per month for a community ...
Posted in Rental Advertising, Rental Marketing | 3 Comments »
Tuesday, March 4th, 2008
Seth Godin, the marketing guru and author of "Permission Marketing", "Purple Cow", "All Marketers are Liars", and many others, has a site called squidoo.com.
Squidoo is a hand-built collection of half a million pages built by people who want to share their knowledge on specific subjects.
For example, a real estate investing ...
Posted in Rental Advertising | 2 Comments »
Saturday, March 1st, 2008
The rental advertising market for both single family homes and apartments is extremely fragmented. Renters have numerous rental sites to choose from. In many cases, a renter looking for a home or apartment goes to many sites to find what they are looking for.
Google currently has about 70% market share ...
Posted in Rental Advertising, Rental Marketing | 4 Comments »
Tuesday, February 26th, 2008
Avenue A Razorfish released their 2008 Digital Outlook report. Guy Kawasaki first released this on his blog.
The report is long but very informative. One finding relevant to the real estate readers is that vertical search engines and vertical content properties are the biggest beneficiaries of the marketing spend. Verticals grew ...
Posted in Apartment Marketer, Rent Marketer, Rental Advertising, Rental Marketing | 3 Comments »
Sunday, February 24th, 2008
A clear headline. – Each site allows for a headline. It is best to not use the address in the headline but rather phrases like Townhome For Rent in Denver – Granite Countertops or Three Bedroom Home For Rent in Atlanta.
A detailed Description – 1 bd 2 bth, fireplace is ...
Posted in Rental Advertising, Rental Marketing | 2 Comments »
Wednesday, February 20th, 2008
The rental industry needs more Lisa Trosien's. Lisa Trosien, the owner of ApartmentExpert and is part of the Apartment Marketing All-Stars, offers Multi-Family training and consulting. Lisa also writes on the Apartment Marketing Blog and offers great advice for property managers.
I wish the single family home market had a Lisa ...
Posted in Apartment Marketer, Rental Advertising, Rental Marketing | 1 Comment »
Monday, February 18th, 2008
I am going to vent a little bit about advertising platforms or mediums that refuse to give the advertiser the ability to track conversions or where their users just don't convert. At the end of the day, I can care less if 3 million people saw my ad. In fact, ...
Posted in Rental Advertising | 2 Comments »
Wednesday, January 30th, 2008
I know I am 30 days late on this but now that this blog has quite a few readers I wanted to add the most popular posts for 2007 based on page views.
7 Business Tips Learned from Poker
20 Ways to Rent out Your Home Faster
10 Rules to Succeed in Business ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Tuesday, January 1st, 2008
Within the next 24 months, 2 million adjustable rate mortgages are due to be repriced. It is estimated that 25% of these mortgages will go into default. How will this affect real estate advertising?
Borrell and Associates has released their 2007 - 2012 outlook on real estate.
Total ad spending on ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Monday, December 24th, 2007
I just got done reading the Saturday paper and I noticed an ad that was screaming at me.
****BECOME RICH IN REAL ESTATE WITH LITTLE EFFORT *********
This screaming message is very typical in real estate investing marketing and I believe cheapens the message and company marketing this message. I notice some ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Friday, November 23rd, 2007
From the recent eMarketer.com advertising report:
eMarketer projects that local online advertising spending In the US will reach $2.9 billion in 2007, only 13.4% of the total Internet market.
The sector is set to become a significant growth area for the maturing Internet ad space. ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Wednesday, November 14th, 2007
The Interactive Advertising Bureau (IAB) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. This is expected to reach $42 billion by 2011.
Posted in Rental Advertising, Rental Marketing | No Comments »
Saturday, November 10th, 2007
Opus Research did an all business survey that asked marketers that were not advertising online why they are not. Below are the percentages. A total of 627 were surveyed.
Lack of Budget - 25%
Confusion. Don't know how or where to begin - 20%
The internet is not relevant to our business - ...
Posted in Rental Advertising | No Comments »
Monday, November 5th, 2007
We have been getting a lot of great questions that we will be answering on this blog this week. We have received quite a few questions relating to tips on renting your home. Last month we wrote a post entitled, 20 ways to rent out your home, please refer to ...
Posted in Rental Advertising | No Comments »
Friday, October 26th, 2007
Rental advertising has become much more profitable and cost effective than ever before. In the past, rental advertising depended on the local newspaper, rental magazines and other expensive forms of advertising. Now, the cost to obtain a renter can range from $0 - $199.
During our recent trip to Austin, we ...
Posted in Rental Advertising | No Comments »
