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Archive for the ‘Apartment Marketer’ Category

National Rent Continues to Fall

Wednesday, November 18th, 2009

Nationally, apartment rental rates are falling. According to the Wall Street Journal, many property owners are offering incentives for residents to stay put.Amid the jobless recovery, some landlords are showering flat-screen TVs, cash, rent cuts and other incentives on tenants to encourage them to renew their apartment leases and thus avoid the expense ...

Kevin Thompson of Avalon Bay - The Call Center Solution

Tuesday, April 28th, 2009

 Kevin Thompson, the VP of Marketing at Avalon Bay, wrote a terrific piece on the benefits of call centers entitled, "Is that a Lease on the Line."With the overwhelming amount of leads being generated online with sites like Rent.com, ApartmentMarketer.com, ForRent.com, MyNewPlace.com, Apartments.com, and others, Kevin outlines the importance of ...

Apartment Marketer Participating at the AIM Conference

Sunday, April 26th, 2009

Our sister site, Apartment Marketer, an apartment marketing platform for the multi-family industry will be participating at the AIM conference next week in Denver, Co. The AIM (Apartment Internet Marketing) Conference has consistently been one of the top marketing conferences for marketing executives in the Multi-Family industry. 2009 AGENDA HIGHLIGHTSAIM 2009 features Intermediate and Advanced tracks to help you ...

Apartments.com Commercial - Ryan Gesell

Sunday, April 5th, 2009

An old High School friend, Ryan Gessell, was recently the star of an Apartments.com commercial. Ryan is one of the most creative, hardest working and most talented actors I know.  If you are doing a movie or commercial, give him a call. 

Apartment Marketer Launches New Redesign and Announces Larger Network

Monday, January 26th, 2009

 Our sister site, Apartment Marketer, has launched the new redesign of their website and announced that they now post apartment listings to over 100 different rental and classifieds sites with a click of the button.Apartment Marketer is an online advertising network and distribution platform for apartments in the multi-family industry.  Their proprietary ...

Apartment Marketer in Las Vegas

Friday, November 14th, 2008

Apartment Marketer, our lead generation platform and advertising network for the apartment industry, will be in Las Vegas next week for the annual Multifamily Pro Brainstorming event. If you are going to be there, please stop by our booth and say hello.

Rental Advertising Business Models that Work

Sunday, November 9th, 2008

A while ago I did an interview with Dave at RentVine. In this interview I talk about my thoughts on what rental advertising models are used in the rental space and which ones work the best for single family homes and multi-housing.We use the subscription model for RentMarketer.com and the Cost Per Lead ...

Jobs Being Cut Across the Board

Monday, October 13th, 2008

Many companies are cutting jobs. Ebay recently let off 10% of its workforce, VC's are telling their portfolio of companies to cut staff and conserve as much cash as possible.Well, not here at Rent Marketer.We are looking to hire in various positions for Rent Marketer and Apartment Marketer.Open positions for Rent MarketerOpen positions ...

AIM (Apartment Internet Marketing Conference) Registration

Monday, October 13th, 2008

The AIM conference for 2009 will be held in Denver, CO. Steve Lefkovis and team put on a great conference last year and I know it will be a very educational one this year as well. Some highlights: Registration is now open for AIM 2009 at www.aimconf.comConference is happening April ...

Can Twitter be a Practical tool for Apartment Communities?

Saturday, September 13th, 2008

Twitter as it exists today is not a very practical application for apartment communities. It needs to allow users to communicate with a "family" of users. For example, everyone within the apt. community that has opted in. Yammer, a twitter like application for businesses is trying to solve a similar problem ...

MyNewPlace to Roll out Cost Per Lead Pricing

Wednesday, May 21st, 2008

There have been some rumors that MyNewPlace may be rolling out a cost per lead (CPL) model in addition to their Cost Per Lease model. Sources tell us that MyNewPlace will be rolling this new pricing structure out on June 1st. The Cost Per Lease option will continue but ...

Apartment Marketer Launches New No Risk Pricing

Saturday, April 12th, 2008

Apartment Marketer launches with a new look and new pricing. After months of testing and feed back from REITs, Property Managers and Owners, Apartment Marketer has launched a new innovative pricing program for apartment communities looking to fill their vacancies faster. For property managers, owners and REITs, the subscription model, ...

Apartment Marketer to Launch New Pricing and Site Shortly

Friday, April 11th, 2008

Apartment Marketer will be relaunching very shortly. We have been receiving a lot of great feedback from property managers and REITs on how to structure the site and pricing. Our pricing is the most unique in the industry. Apartment Marketer is very similar to Rent Marketer by offering one place to ...

Speaking at the Apartment Internet Marketing Conference

Monday, April 7th, 2008

I have the privilege to speak at the Apartment Internet Marketing Conference (AIM) on April 24th in Scottsdale, AZ. I am going to be presenting on Information Management and am excited to be part of the leaders in the Apartment industry that were chosen to present. Bob Parsons, CEO and Founder ...

2008 Vertical Marketing and the Long Tail

Tuesday, February 26th, 2008

Avenue A Razorfish released their 2008 Digital Outlook report. Guy Kawasaki first released this on his blog. The report is long but very informative. One finding relevant to the real estate readers is that vertical search engines and vertical content properties are the biggest beneficiaries of the marketing spend. Verticals grew ...

Lisa Trosien - Apartment Marketing Expert

Wednesday, February 20th, 2008

The rental industry needs more Lisa Trosien's.  Lisa Trosien, the owner of ApartmentExpert and is part of the Apartment Marketing All-Stars, offers Multi-Family training and consulting. Lisa also writes on the Apartment Marketing Blog and offers great advice for property managers. I wish the single family home market had a Lisa ...

The Apartment Marketing Allstars

Monday, January 21st, 2008

As Rent Marketer has been diving into Apartment Marketing with the launch of Apartment Marketer, we have come across a lot of great business leaders in this industry. One group of apartment marketing consultants come up a lot when speaking with REITs and apartment managers. This group of speakers and apartment ...

Apartment Marketer and Apartment Marketing

Monday, January 21st, 2008

Our sister site, Apartment Marketer, which is the largest apartment marketing distribution platform for apartment communities, is working with both the REIT (Real Estate Investment Trust) and the apartment owner community to distribute listings to over 60 rental and classifieds sites at once. Apartment Marketer is unique in a variety of ...

Apartment Marketer and Rent Marketer are Hiring

Tuesday, October 23rd, 2007

We are looking for amazing people to fill some positions for both Rent Marketer and Apartment Marketer. If you know anyone, let us know: Apartment Marketer: Inside Sales Specialist Java Programmer  Rent Marketer: Java Programmer  Account Specialist