Seth Godin’s Advice to Real Estate Agents “Quit Now”

Seth Godin recently gave a presentation to real estate agents and he told them “to quit selling real estate.”  He states:

“The agents who built their business on low interest rates, easy money and speculation (the order takers) have left the building…….In fact, I think this is an extraordinary opportunity for you.….. Without a frenzy, without short-term competition, you can actually build assets that will pay off for the long run. I have two in mind: The first is to become the expert in what you do. Which means micro-specialization…….The second asset to build is permission. It turns out (according to the NAR) that 91% of all Realtors never contact the buyer or the seller of a home after the closing.”

We can use this feedback in any business we run.

In Seth Godin’s words “The opportunity, in other words, is to stop waiting around for the phone to ring and instead figure out how to do what you do best.”