Speaking at the Apartment Internet Marketing Conference

I have the privilege to speak at the Apartment Internet Marketing Conference (AIM) on April 24th in Scottsdale, AZ. I am going to be presenting on Information Management and am excited to be part of the leaders in the Apartment industry that were chosen to present.

Bob Parsons, CEO and Founder of GoDaddy will be giving the Key Note Speech on April 23rd.

If you have not registered for the event yet, you can register here.

Below are a list of the sessions that will take place during the 2 days of presentations:

Marketing Sessions (Track 1)

Search Engine Optimization - Beyond the Basics Presenters will discuss tactics for SEO using rich media, local content, maps, price info, social networking sites, alternatives to Google, blogs, testimonials, ratings, classifieds

Creating a Systematic Approach to Marketing Prospects and residents see each interaction with their apartment community as part of a larger whole. So should you. How to plan for making each customer “touch” consistent, trackable and positive - from the web presence to the lease and renewal.

Lead Management Methods and Opportunities Less than 20% of phone calls to apartment communities are rental inquiries. Of those, half never get answered. 70% or more of emails don’t get a useful response. Learn more ways to plan to get the value out of all of the advertising you’re paying for and spending time to create.

How to Know When to Buy Ads, Leads and Leases Budgeting/planning for investing in online media in the context of everything else you do to drive traffic.

Web Site Makeover A fun analysis of the ease of use and suitability of 1-2 apartment web sites from experts in the consumer web experience.

YouTube Isn’t Just for Pirated Movie Clips The age of Youtube is upon us, but few people yet know how to effectively use video marketing effectively to generate leads. Experts will provide resources, insights and examples of how to harness video for multiple benefits.

Hands-On Web Site Building Workshop Bring your laptop, some photos and some short video clips. Gain insight into the marketing you buy by building your own simple web site, offering something for sale and publicizing its availability.

How a Prospect Interacts with You Online (and what you can do to make it easier for them to rent from you.) 87% of renters say that “ease of use” is important or very important in choosing a web site to search for an apartment. More than half of renters search for a rental for more than a month. Find out what they’re doing, and what you can do to anticipate how they’ll respond to your online presence.

Marketing Vendors Share Their Knowledge Experts from selected marketing vendors share data insights, customer opportunities and ways to get more from marketing that most customers don’t yet benefit from. Includes lessons from other industries. (Video presentation.) Back to top

Leasing Transactions Sessions (Track 2)

The Online Leasing Process Has Arrived Online leasing solutions complete with legally valid e-signatures are available. This session will illuminate the extent of what’s available, and how resident screening, payments, lease forms, signatures, and document storage all fit together.

Transactional Resident Portals and Kiosks If your online presence stops at your ads, you’re missing the chance to save time for your residents and your staff. Renters want online payments, leasing, screening, and utility connections in one place. So should you. Panelists will discuss available functionality, and whether to buy from one vendor, or create custom best-of-breed solutions.

Marketing as an Element of Yield Management Practitioners will discuss the challenges and opportunities in creating incremental NOI through marketing, and whether marketing can increase demand for a community to new levels. We’ll also highlight how to demonstrate the value of marketing to skeptical CEOs and clients.

Increasing Resident Use of Electronic Payments Electronic payments are potentially easier, faster and even a little more profitable than accepting checks. Discuss ways to drive adoption - both with renters, and through integration with your software.

How to Keep From Drowning in Information - Information Management Strategies for the Digital Age Visions of a paperless utopia are being replaced by the reality of being unable to find, share and store electronic documents and information. This session will overview document management, data warehouses, and reporting strategies to help cut down on the frenetic search for information that can slow a company.