Archive for January, 2008
Thursday, January 31st, 2008
Did you know that if you were to post your real estate property on the top 10 real estate sites you would only be reaching 24.1% of the market?*
According to Hitwise.com, the top 10 real estate sites combined reach 24.1% of the market. These are sites like Realtor.com, Move.com, Zillow.com, ...
Posted in Real Estate News, Real Estate Technology | 1 Comment »
Wednesday, January 30th, 2008
I know I am 30 days late on this but now that this blog has quite a few readers I wanted to add the most popular posts for 2007 based on page views.
7 Business Tips Learned from Poker
20 Ways to Rent out Your Home Faster
10 Rules to Succeed in Business ...
Posted in Rental Advertising, Rental Marketing | No Comments »
Monday, January 28th, 2008
Oh the day this becomes a reality. Imagine, Google starts paying college kids to take photos of neighborhoods, and if you want inside your home.
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From Bloodhound.
Posted in Search Engines | 3 Comments »
Monday, January 28th, 2008
Back in December we wrote that Rentomatic would be launching soon. It appears that Rentomatic has launched and has replaced the brand of iiProperty.
The new brand and site is tailored to both renters and managers. Renters are able to pay rent online, build credit, send maintenance items. Property managers and ...
Posted in Rental Market | 3 Comments »
Sunday, January 27th, 2008
Ran across this site from the HotPads blog. SuperBowlRentaHome.com offers renters the ability to search for properties near Super Bowl Locations. Next Sunday, the Super Bowl will be held in Phoenix and 1-week rental homes are going from $9,900 per week to $17,000 per week.
I think I will save my ...
Posted in Rental Market | 3 Comments »
Friday, January 25th, 2008
The census bureau releases their data to the public every 10 years. The last census report released was in 2000. I cannot wait to get the update census data in 2010.
Question: Was Rental Housing More Affordable in 1950 than in 2000?
As the graph below shows, it seems that rental ...
Posted in Rental Market, Rental Prices | 2 Comments »
Friday, January 25th, 2008
HB-1140 has been defeated in committee.
From the aamdhq.org newsletter.
All of the witnesses in opposition to HB-1140 proved the case that rent control is a broken tool that does not create affordable housing. Testimony showed rent control compromises basic economic principles, deteriorates the quality and quantity of rental housing, prevents new ...
Posted in Rental Market | No Comments »
Friday, January 25th, 2008
PRIMEDIA Inc. (NYSE: PRM), the parent company of Consumer Source Inc, announced that Jamie Clymer has been named president of its Rentals.com division.
Prior to joining Rentals.com, Clymer was at Dominion Enterprises, where he was the Vice President and General Manager of Homes.com and AgentAdvantage.
Posted in Rentals.com | 1 Comment »
Friday, January 25th, 2008
I ran across this post. If Einstein wrote a business and marketing book, what would be the names of the chapters? Go to the post to review the authors comments on each chapter.
1. "Imagination is more important than knowledge."
2. "A perfection of means, and confusion of aims, seems to be ...
Posted in Business Tips | No Comments »
Tuesday, January 22nd, 2008
Colorado NARPM members oppose bill HB1140 that is scheduled to go before the committee on Thursday Jan 24th.
Bill HB1140 would give counties and municipalities the ability to impose rent control on private residential property. I happen to agree with the Colorado Members of NARPM that if this bill passes, local ...
Posted in Legislation | 4 Comments »
Monday, January 21st, 2008
As Rent Marketer has been diving into Apartment Marketing with the launch of Apartment Marketer, we have come across a lot of great business leaders in this industry.
One group of apartment marketing consultants come up a lot when speaking with REITs and apartment managers. This group of speakers and apartment ...
Posted in Apartment Marketer | No Comments »
Monday, January 21st, 2008
Active Rain, the popular social network for real estate professionals, received $2.75 million from realtor lead generator HouseValues.com.
HouseValues.com stock price (SOLD) is down 43.44% for the year. Zillow.com has taken a majority of the market share from HouseValues by offering home evaluations for free.
HouseValues.com has minority ownership in Activerain. HouseValues.com's ...
Posted in Active Rain | 1 Comment »
Monday, January 21st, 2008
Our sister site, Apartment Marketer, which is the largest apartment marketing distribution platform for apartment communities, is working with both the REIT (Real Estate Investment Trust) and the apartment owner community to distribute listings to over 60 rental and classifieds sites at once.
Apartment Marketer is unique in a variety of ...
Posted in Apartment Marketer | No Comments »
Monday, January 21st, 2008
Craigslist donated $1.6 million to UC Berkeley and will support research, symposia and lectures.
Jim Buckmaster became the company's CEO in 2000 and has led craigslist to become the eighth largest Internet company in the world in terms of English-language page views, and the most used classifieds service worldwide in any ...
Posted in Craigslist | No Comments »
Friday, January 18th, 2008
Primedia (PRM) the media company who owns rental sites like rentals.com and rentalhouses.com saw a 38.82% decrease in their share price YTD.
Primedia's Market Cap is currently $275.56 Million with over 44.13 Million shares outstanding. Primedia shares are currently trading at $6.22.
Posted in RentalHouses, Rentals.com | No Comments »
Friday, January 18th, 2008
Did you know that roughly 1.3% of the workforce in the US are Realtors?
Posted in Realtors | No Comments »
Thursday, January 17th, 2008
RentVine's blog had this first and we wanted to elaborate. Primedia released their investor presentation for Jan 2008.
Slide 8 - Apartment Guide:
Apartment Guide drives 10 leads per month. Of these 10 leads from Apartment Guide they say 40% of those will turn into signed leases.
It cost roughly $900/mo/community to advertise ...
Posted in RentClicks, RentalHouses | 1 Comment »
Monday, January 14th, 2008
MyNewPlace, an apartment rental search site released a new version of their website. Looks like all functionality has remained the same but the UI and homepage changed a bit.
MyNewPlace was developed to compete with Rent.com. They offer advertisers the ability to pay only when the rental is rented out.
According to ...
Posted in MyNewPlace | 2 Comments »
Friday, January 11th, 2008
We wrote about Edgeio selling their assets here and here. The final auction of their Adaptive Real Estate Services (ARES) was purchased by Vast, the vertical search engine that will most likely integrate these MLS feeds into their real estate search.
The final price was not disclosed but most likely was ...
Posted in Search Engines | 2 Comments »
Thursday, January 10th, 2008
We are very excited to be featured in Entrepreneur.com. The article, entitled "Funded by Google" was released today. We had a lot of fun doing it.
Posted in Rent Marketer | 4 Comments »
Wednesday, January 9th, 2008
ForRent.com made the list of the top 20 real estate websites that hitwise tracks for the real estate section. Out of all real estate websites, ForRent.com received .94% of the traffic compared to all other real estate sites. This was third when comparing the rental sites in the top 20.
Rent.com ...
Posted in ForRent, rent.com | 2 Comments »
Monday, January 7th, 2008
Within 5 years, your television will be your access to the web. You will be able to do amazing things with your television including controlling the way you interact with advertising.
Google has recently signed a deal with the world's largest consumer electronics maker to develop plasma televisions. They aim to ...
Posted in Real Estate Technology | 4 Comments »
Friday, January 4th, 2008
RentalHomesPlus, a site owned and operated by Apartments.com, was the only large rental site to see a positive increase in traffic to the site for the month of December. December is historically the worst month of the year for rental sites as people do not move during this time.
A large ...
Posted in RentalHomesPlus | 1 Comment »
Wednesday, January 2nd, 2008
According to Steven D. Levitt's calculations, homeowners have lost nearly $720 Billion in 2007 due to the decrease in the value of their homes, which fell 6% last year.
Steven is the author of Freakonomics which every person should read. He makes economics fun and interesting.
Posted in Business Tips | No Comments »
Tuesday, January 1st, 2008
Within the next 24 months, 2 million adjustable rate mortgages are due to be repriced. It is estimated that 25% of these mortgages will go into default. How will this affect real estate advertising?
Borrell and Associates has released their 2007 - 2012 outlook on real estate.
Total ad spending on ...
Posted in Rental Advertising, Rental Marketing | No Comments »
