7 Ways to Increase sales in a Volatile Economy
January 12, 2012 – 12:14 pmAuthor of SNAP Selling & Selling to Big Companies, Jill Konrath, has released a white paper entitled, "Selling in a Volatile Economy." I highly recommend it for any sales person or company looking to grow their business. The 7 Tips are: Deepen Your Expertise Strengthen your Value Propositions What is a value proposition? It's a clear statement about the business outcomes that customers get from using your product, service or solution. If tells them the impact that switching from the statusquo will have on their bottom line, operational efficiency, productivity or revenue growth. Let me offer a new frame for you. Being in sales today requires you to be a business improvement specialist. For example: If you sell printing, you could become an expert on maximize print spend. If you sell training, you could become an expert on ensuring behavior change. If you sell technology, you could become an expert on industry trends. Challenge Your Prospects's Thinking What information could you possibly ...

