The Long Tail of Video Sites is Getting Longer
February 9, 2010 – 10:32 amWe talk about the long tail a lot at rentBits. The web is fragmented and advertisers need to reach more users across more sites. As it relates to the rental market, over 90% of all renters search across multiple rental sites looking for their ideal rental. This fragmentation is called the long tail.A recent post by TechCrunch, shows that the long tail of video sites make up about 52% share. As a video advertiser, to gain the most distribution and eyeballs, you need to be on both the long tail of video sites as well as the head of the tail.This is true in all verticals where barriers to entry have made it easier to launch these types of services. Cerca 2007 there were few blockbusters that made up a majority of the market. The long tail did not exist. It was just too expensive to scale and launch a website from a garage.Today, the tides ...
